![]() The song was a big hit for the Beasties, thanks in large part to the music video receiving heavy play on MTV. Mimicking the open credit sequences from 1970s cop shows, Jonze dressed the Beasties in campy polyester suits, aviator shades and fake wigs while utilizing whip pans, rack focusing and freeze frames to show them running down various bad guys throughout Los Angeles. Through Davis - the wife of Beastie Boys' Mike D - Jonze met up with the hip hop band to direct their seminal video, "Sabotage" (1994), which proved to be a breakthrough for the director. He went on to work with Sonic Youth's Kim Gordon as co-directors of the music video for The Breeders' hit, "Cannonball," which featured a rolling cannonball that seemed to follow the camera. In 1992, Jonze entered the music video world as the co-director of Sonic Youth's "100%," on which he shot raw skateboard footage that was intercut into the video by co-director Tamra Davis. Though the magazine failed to last long, the young entrepreneur continued undaunted, joining forces with professional skateboarders Rick Howard and Mike Carroll for the Girl Skateboard Company, which primarily endorsed skateboard decks, but also sold all manner of boarding merchandise. In 1991, following stints shooting photos for BMX Action and the short-lived Homeboy, Jonze launched Dirt with Jenkins and Lewman, a semi-subversive lifestyle magazine aimed at teenage boys. An avid motocross enthusiast, he moved to Los Angeles to take up an editorial assistant job at Freestylin', where he also honed his skills as a photographer and became known for his breakthrough action photography of skateboarders. While attending Walt Whitman High School, Jonze met Andy Jenkins and Mark Lewman, the publishers of the popular BMX magazine, Freestylin'. ![]() Born in Rockville, MD, Jonze was raised in Bethesda by his father, Arthur Spiegel III, founder of the international health care consulting firm, APM Management Consultants, and his mother, Sandy Granzow, a communications consultant in developing countries and author of Our Dream: A World Free of Poverty. ![]()
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